Supporting Demand Gen Campaigns
Supporting Demand Gen Campaigns
Summary
Demand generation is the art of awakening need. My strategic content marketing initiatives have successfully generated leads and fueled the sales pipeline. I’ve worked on multi-channel campaigns, targeted content creation, and lead nurturing strategies that have significantly boosted conversion rates.
Outcomes
- Created dozens of ebooks and white papers for use in demand gen campaigns
- Wrote emails for TOFU campaigns with open rates over 20% and CTR over 5%
- A/B tested email variables to elevate open rates
- Crafted lead gen campaign assets that grew one client company from startup to over $20M in revenue
- Tracked email sequences to fine-tune demand gen tactics